Businesses that sell perishable goods, such as supermarkets, restaurants, cafes and more, need to consider investing in tools that help attract customers and increase sales. One such tool is the commercial display fridge.
These refrigeration units provide an ideal platform for businesses to showcase their products and create a visually appealing display. In this article, we will explore how commercial display fridges enhance consumer purchasing decisions.
Introduction
Commercial display fridges are a crucial aspect of retail businesses that deal with perishable goods.
These refrigeration units provide an easy to manage storage solution while also serving as a marketing tool to increase sales.
The visual appeal of a well-stocked display fridge can significantly influence a consumer's decision-making process.
The combination of attractive product packaging and proper display techniques can help capture the attention of potential customers and encourage them to make a purchase.
The Importance of Visual Merchandising
Visual merchandising is the art of displaying your products in a way that attracts your customers and piques their interest in your items.
Visual merchandising techniques include creating eye-catching displays, using colour schemes, and arranging products in a strategic manner.
These techniques help create a positive impression of the business and its products, leading to increased sales.
The Role of Commercial Display Fridges
Commercial display fridges play a crucial role in the visual merchandising process.
They are designed to showcase products in an attractive and organised manner.
Display fridges provide a clear view of all your products, allowing customers to quickly and easily make informed decisions about what to purchase.
High quality display fridges will also maintain the freshness and quality of perishable goods, ensuring that they are safe for consumption.
Types of Commercial Display Fridges
There are various types of commercial display fridges available in the market. Business owners can choose the type of fridge that best suits their needs, taking their budget, products, and space availability into account.
If you’d like to read a more in-depth guide about choosing the right commercial refrigerator for your needs, check out our comprehensive guide here.
The three most common types of commercial display fridges are:
Glass Door Fridges
Glass door fridges are a popular choice for businesses that require high-capacity storage for perishable goods.
These fridges come with transparent glass doors that allow consumers to view the products without opening the fridge.
Glass door fridges are ideal for displaying food items such as bottled drinks, dairy products, and ready-to-eat meals.
Specialty glass door fridges such as flower fridges and medical fridges can also be purchased for storing these specific items.
Open Display Fridges
Open display fridges are another type of commercial display fridge that provides easy access to products. These fridges are designed without doors, allowing consumers to reach in and grab what they need.
Open display fridges are ideal for displaying fresh produce, sandwiches, and salads.
Benchtop Display Fridges
Benchtop display fridges are small, compact units that are designed to be placed on a counter or tabletop.
These fridges are ideal for businesses that have limited space and want to display enticing products right as their customer goes to pay.
Countertop display fridges are commonly used to showcase desserts, snacks, and drinks.
Key Features of Commercial Display Fridges
Commercial display fridges come with various features that help enhance the product display and increase sales. The following are some of the key features of commercial display fridges:
Lighting
Lighting is an essential feature of commercial display fridges. Proper lighting helps highlight the products and create a visually appealing display.
LED lights are commonly used in display fridges as they provide bright and energy-efficient lighting.
Temperature Control
Temperature control is another critical feature of commercial display fridges. It is essential to maintain the correct temperature to keep specific items such as meat and dairy fresh safe for consumption.
Most display fridges come with a temperature control feature that allows businesses to set the desired temperature.
Capacity
Capacity is an important consideration when choosing a commercial display fridge. The fridge's capacity should match the business's needs, and it should be able to hold an adequate amount of products without overcrowding the display.
Benefits of Using Commercial Display Fridges
Using commercial display fridges provides various benefits for businesses, including:
Increased Sales
One of the primary benefits of using commercial display fridges is that they help increase sales. The attractive display of products encourages consumers to make a purchase, which ultimately leads to increased sales.
Better Customer Engagement
Commercial display fridges provide an opportunity for businesses to engage with customers. Consumers can easily view the products and ask questions, leading to better customer engagement.
Improved Brand Awareness
Displaying products in a commercial display fridge can help improve brand awareness. A well-designed display can create a lasting impression on consumers, leading to increased brand recognition.
Best Practices for Using Commercial Display Fridges
To ensure that businesses get the most out of their commercial display fridges, they should follow some best practices, including:
Strategic Placement
It is essential to strategically place commercial display fridges in areas where they will attract the most attention. Business owners should consider placing display fridges near the entrance or in high-traffic areas of the store.
Regular Maintenance
Regular maintenance of commercial display fridges is essential to ensure that they function properly and maintain the desired temperature. Businesses should follow the manufacturer's guidelines for maintenance and cleaning.
Consistent Restocking
Consistent restocking of products is essential to ensure that the display fridge is always full and visually appealing. Businesses should regularly check the stock levels and restock as needed.
Conclusion
Commercial display fridges are an excellent investment for businesses that operate in the retail industry. They provide an ideal platform for showcasing products and creating visually appealing displays.
With the right placement, maintenance, and restocking, businesses can use commercial display fridges to enhance consumer purchasing decisions and increase sales.
FAQs
What types of products are suitable for commercial display fridges?
Commercial display fridges are suitable for perishable goods, including drinks, dairy products, fresh produce, sandwiches, salads, desserts, and snacks.
Specialty display refrigerators may also be used for storing floral arrangements, medicines, and other items.
Can commercial display fridges help increase brand awareness?
Yes, displaying products in a commercial display fridge can help improve brand awareness as it creates a lasting impression on consumers.
How can businesses maintain their display fridges?
Businesses should follow the manufacturer's guidelines for maintenance and cleaning, regularly check the stock levels, and ensure that the temperature is set correctly.
